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Growth Operators for Struggling Franchisees

When local franchisees stop executing, your brand suffers. We step in as your marketing + sales SWAT team—boots on the ground, systems in the CRM, revenue on the rise.

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Every Franchise System Has a Bottom 10%.

When a franchisee disengages, the damage goes far beyond one location:

Fewer royalties

Damaged brand reputation

Bad data in your FDD

Negative signals to potential buyers

Franchisors know who’s struggling—but rarely have the team, time, or headspace intervene directly.

That’s where Franstrat comes in.

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We're not advisors

We’re Operators. We don’t coach from the sidelines - we go in and do the work.

  • Run local ads, clean the CRM, follow up with every lead
  • Blitz the market with physical promos, events, and calls
  • Book appointments, close memberships, build community buzz
  • All in 60–90 days. All hands-on. All measurable.
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    Low Risk.
    High Accountability. Flexible Structures.

    You can work with us in multiple ways depending on the situation:

    ✅ Monthly Retainer + Rev Share
    You pay a flat fee plus a % of net new revenue generated. We prove ROI in real time.

    ✅ Phantom Equity
    Smaller retainer. We take a back-end % of profit or value created if the turnaround succeeds.

    ✅ Ownership Turnarounds
    In distressed cases, we take over the location ourselves. You preserve your brand. We flip the unit.

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    a letter from our team

    To the Builders of Franchise Systems That Matter

    You built something bigger than a brand.

    You built belief—belief that with the right model, the right support, and the right mindset, anyone could succeed.

    That belief is what powers franchising. It’s why people sign on, invest their savings, put their family name on a storefront, and try to make it work.

    But not everyone gets there.

    Some owners stall. Some lose momentum. Some get overwhelmed and quietly fall behind. And when that happens—your whole system feels it. Revenue slips. Item 19 weakens. The brand suffers.

    You know who’s struggling. You’ve seen the royalty gaps, the field team notes, the red flags.

    What you haven’t had—until now—is a partner willing to step in, do the hard work, and fight to turn those stories around.

    That’s why we created Franstrat.

    We’re not consultants. We’re not coaches. We’re operators. We go into failing locations and get the phones ringing again. We put boots on the ground. We fix the CRM. We follow up on every lead. We bring customers back in the door—and revenue back on the board.

    We believe in redemption. We believe in effort. And we believe that every unit you save is worth more than one you replace. You don’t need another manual.

    You need a partner who executes.

    That’s what we do.Let us help you protect what you’ve built—one struggling unit at a time.
    The Franstrat Team

    The Team

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    Andy Page
    Built CRM and automated email and sms campaigns for a growing dog wellness brand. Scaled from 18 to 140 open locations.
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    Christine Bor
    Led + coached membership sales Club Pilates, PureBarre, and other membership franchise concepts.

    Get in touch

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    FAQs

    What exactly does Franstrat do?

    We’re a tactical, marketing-first turnaround team. We partner with franchisors to identify underperforming locations—then go in and execute the work that the franchisee has stopped doing:

    Local lead generation
    CRM follow-up
    Membership and sales conversions
    On-the-ground marketing (events, flyers, promos)

    We’re not advisors. We’re operators.

    Do you replace the franchisee?

    No—we work with them, not around them.We step in to rebuild customer flow, not operations. In most cases, the franchisee stays in place while we take over the sales and marketing engine. If they’re disengaged, we can take a more active role—with franchisor support.

    What kinds of franchises do you work with?

    We specialize in service-based and membership-driven franchise brands, especially those with:

    A clear customer acquisition funnel

    A playbook that’s being ignored or poorly executed

    Strong national brand equity but weak local traction

    If your locations succeed when executed well, we’re a fit.

    What if the franchisee doesn’t want help?

    Then we’re not the right solution for that unit—yet.We only work where there’s franchisor buy-in and franchisee willingness (even if it’s reluctant at first). If the franchisee is checked out, we can offer to acquire or co-operate the location with your support.

    How do you charge?

    We offer a few flexible structures, including:

    Monthly retainer + 25% of net new revenue

    Phantom equity—we get paid only if we create value

    Full equity flips—we acquire the unit outright and handle the turnaroundWe’re aligned with your incentives. If we don’t move the needle, we don’t win.

    How fast do you work?

    We typically launch within 2 weeks of being engaged and aim to drive meaningful results within 60–90 days. Every week we’re on the ground (or in the CRM), running paid campaigns, calling leads, and reporting metrics back to you.

    What happens after the turnaround?

    Once stabilized, we hand off the location with clean systems, working funnels, and clear documentation. The franchisee can take over again, or we can help transition the location to a new owner.

    In equity cases, we may hold the unit, sell our stake, or stay on as a silent growth partner.

    Can we start with a pilot?

    Yes—and we recommend it.

    Start with 1–2 locations. Let us show you what we can do. If it works, we scale. If not, you’ve risked very little.